How to create a solid business strategy in 4 steps

Have you ever wondered how to create a solid business strategy?

It can be overwhelming to think about all the moving pieces of a successful business, so I’m going to help.

I’m going to help you answer this one question by making you ask yourself, and answer a lot of other questions.

Simple right?

So let’s get down to business:

1. Ask yourself: Why does your business exist? 

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

So, what’s your WHY?

What problem are you solving, and why does it matter?

2. Identify your target market. 

Who are the people you’re trying to reach?

What are their needs and pain points?

How can your business provide a solution?

3. Focus on your unique value proposition. 

What sets you apart from the competition?

What makes your business special?

What can you offer that nobody else can?

4. Develop a plan to execute your strategy.

What steps do you need to take to bring your business to life?

What resources do you need?

What timeline will you follow?

Follow these four steps and you can create a strong foundation for your business strategy.

It’s not about doing everything perfectly, but about taking consistent action towards your goals.

If you think you’ll need help with any of this (or know a friend that does), feel free to schedule a discovery call.

But wait, wait…before you get started on answering these questions, maybe you could answer a question for me:

I’m trying to get a better feel of who YOU are so I can continue to develop and curate the content that may suit you best.

Which category best describes you?

A. New Small Biz Owner (<5 years)
B. Experienced SBO (5+ years)
C. Aspiring Entrepreneur

Simply reply to this email with the letter of your category.
(that’s it. click reply and just type one letter)

I’m excited to continue this journey with you and help you reach your goals!

Brian “simple steps” Orr

P.S. Remember Strategy and Planning are different things. Read here for a deeper look