5 Questions to Ask for Powerful Testimonials

In the next 5 minutes:

Review of some reviews

The Testimonial Framework

9 Tips to maximize their effectiveness

A P.S. and a chance to learn more

We all know that powerful, persuasive testimonials can boost your brand’s credibility, attract new customers, and send your sales soaring.

Don’t we?

When was the last time you bought something new without reading the reviews first?

Let’s take a look at a few:

Would you buy whatever Gunther is promoting?

Neville sounds great to hang out with, but still not sure he’s my guy


This Brian guy sounds solid AF


Reading those reviews, I know which person I’d pick to help me. (ok maybe I’m a little biased, so what?)

It’s clear now that you need to ask for reviews or testimonials, but are you doing it correctly to secure positive feedback?

Or, are you getting GUNTHERED?

I’ve created a 5-phase framework the help you maximize this process:






Today we’re discussing the “P.” Powerful. Persuasive. Prompting.

As a business owner, how do you get those show-stopping stories from your satisfied clients that make future customers say, “I need this in my life!”?

It’s all in the PROMPT.

If you want better answers, you have to ask better questions.

I’m going to arm you right now with the ultimate 5-question formula to help you collect storied testimonials that’ll transform your business!!


1. What issue were you dealing with before you came across our service? 🤔

To kick off your testimonial treasure hunt, ask your clients to paint a vivid picture of the challenge they were grappling with before they found your incredible solution.

This question allows potential customers to identify with the issue, thinking, “Hey, I’m facing the same problem too!”

2. What did the frustration feel like as you attempted to tackle that issue? 😫

Time to get emotional! Encourage your clients to share the nitty-gritty of their struggle and the impact it had on their life or business.

This question helps future customers connect on an emotional level, making your product or service even more appealing as the hero that swoops in to save the day.

3. What made our service stand out to you compared to other solutions? 🌟

Now, let your clients sing your praises by highlighting what sets your service apart from the competition.

This question helps emphasize your unique selling points and showcases the value you bring to the table.

The more specific and detailed their answer, the more convincing it’ll be to potential customers.

4. Describe when you realized our service was working to solve your problem. 💡 

Cue the turning point! Ask your clients to share the “Aha!” moment when they knew your service was the answer to their prayers.

This question creates a powerful narrative, illustrating how your product or service swooped in and saved the day.

Plus, it’s a great way to showcase real-life examples of your service in action.

5. How has life improved since your problem was solved (or is being solved)? 🎉 

Time to celebrate! This question lets your clients share their success story and reveal the amazing transformation they experienced after using your service.

Encourage them to provide specific examples of how their life or business has improved and the benefits they’ve reaped, making future customers think, “I want those results too!”

*Note: You will tailor these for products, industry and other variables

“How do I take these 5 questions and turn them into a client acquisition goldmine?”

Well, as I mentioned earlier, this is one part of a total framework.

For now, let’s explore some tips and tricks to make the most of these questions and get the most captivating testimonials ever.

Tips to Maximize the Power of Your Testimonials 🌟


Start with the right clients:

Choose clients who’ve had a positive experience with your service and are likely to provide glowing, detailed testimonials.

Look for those who’ve achieved significant results or overcome major challenges using your service.

Make it easy for them:

People are busy, so make it as simple and convenient as possible for your clients to provide their testimonials.

Consider sending them an email with the questions or setting up a video call to chat and record their responses.

Create a comfortable environment:

Whether you’re collecting testimonials through email, phone, or video, make sure your clients feel relaxed and comfortable sharing their stories.

Be genuinely curious, supportive, and empathetic.

Guide them through the process:

Some clients may need a bit of coaching or encouragement to share their thoughts.

This is the step we’re talking about today.

Prompt them through questions and offer examples to help them elaborate on their answers.

Showcase your testimonials strategically:

Don’t let those powerful testimonials gather dust! Use them strategically on your website, social media, marketing materials, and even in your email signature.

Make sure they’re highly visible and accessible to potential customers.

Survey to customize:

While these 5 questions are a fantastic starting point, feel free to tweak them to better suit your specific product or service.

Tailoring the questions to your unique offerings will help you get even more targeted and relevant testimonials.

This is where you evolve your questions to deal specifically with objections.

Keep it real:

Authenticity is key to building trust with your audience.

While you want to collect the most persuasive testimonials possible, ensure they’re genuine and truthful.

So, don’t be afraid to include any imperfections or areas for improvement—it’ll make your testimonials more relatable and believable.

Continuously collect testimonials:

Make collecting testimonials an ongoing process, not a one-time event.

As your business evolves and your clients achieve new successes, you’ll want to have a fresh supply of testimonials to showcase your ever-growing impact.

Say thank you:

Your clients have taken the time to help you out, so make sure you show your appreciation!

Send a heartfelt thank you note or even a small token of gratitude to let them know how much their testimonial means to you and your business.

There you have it!

With these 5 powerful questions and expert tips, you’re all set to gather the testimonials that’ll supercharge your brand’s reputation and win over new clients.

Remember, the secret to unstoppable testimonials lies in capturing your clients’ emotional journey and showcasing the incredible transformation your service provides.

I’d love to hear about your testimonial success stories and how they’ve helped your business thrive.

So, don’t be a stranger—reach out and share your wins.